How do you increase demand for your product? One way is to lower the price, and the other way is to raise the relative quality of your product. The Toyota Camry has been a bar-setting sedan for generations. But Toyota knows they won’t stay at the head of the pack by getting complacent. They have to keep things fresh and keep improving their product. With this in mind, Toyota has made a clear effort to raise the bar with the new 2015 Camry. Utilizing cutting edge technology and a clear attention to detail, the 2015 Camry feels nicer than ever before. Exterior Design While the new Camry is still recognizable as a Camry, Toyota has made its styling much more interesting. In some areas, like the grill, designers have added a more aggressive flare. In other areas, like the headlights, they have added more elegant flow. Aggression and elegance may seem like opposing ideas, but they create a sort of yin and yang balance to the Camry’s appearance. It’s All in the Details It is amazing how far a little attention to detail can go. Using a little suede instead of plastic or adding cool features can do a lot to make a car feel nicer. While this can also seem bit gimmicky, people love it because it makes the car feel more special. After all, Ferraris have paddle shifters and so does your Toyota Camry. That is “cool”, and “cool” sells. The new Camry is not all gimmicks by any means, though. The quality of the materials has noticeably increased. The sporty Camry XSE features leather and Ultrasuede sport seats that are nice and supportive. Both cloth and leather upholstery are available as well, depending on trim. Toyota also uses leather and Ultrasuede elsewhere around the cabin, adding to the more upscale appeal. The dash and center stack feature a tasteful modern design. Materials featured include wood-look trim, metal accents, Ultrasuede and leather, depending on model. All in all, it adds a touch of class that the Camry was missing before. Interior Tech The features list is very important to the psychology of a car buyer. The longer the list, the more value that the customer feels they are getting. Plus, people like to have neat features they can show off to their friends. One of the most notable features available on the new Camry is Qi wireless charging for phones and other devices. Located in the center stack’s lower cubby, you place your phone there and it stays charged while you drive. It’s simple, effective, and your friends will say, “wow!” Another cool feature in the 2015 Camry is Toyota’s Entune® App Suite, which gives you access to a variety of useful apps on the road. Traffic, weather, music, news and social media apps are all included. Naturally, the new Camry also has other fancy gizmos that have become more standard in the industry at this point. Navigation, a rearview camera, satellite radio, voice activation, and radar-guided cruise control are available. Improved Value The 2015 Camry comes with many features that used to only come on a top-of-the-line Mercedes just a few years back. Toyota has made a serious effort to make the 2015 Camry feel like more car for the money, and consumers will surely be impressed. 2015 Toyota Camry Pricing 2015 Camry LE 2.5L 4-cyl 6-speed auto $22,970 2015 Camry XLE 2.5L 4-cyl 6-speed auto $26,150 2015 Camry SE 2.5L 4-cyl 6-speed auto $23,840 2015 Camry XSE 2.5L 4-cyl 6-speed auto $26,150 2015 Camry XSE 3.5L V6 6-speed auto $31,370 2015 Camry XLE 3.5L V6 6-speed auto $31,370 2015 Camry Hybrid LE CVT $26,790 2015 Camry Hybrid XLE CVT $29,980 2015 Camry Hybrid SE CVT $27,995from eBay Motors Blog http://ift.tt/1zy2j1U
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